THE BLOG
Field notes.
In-depth guides on Search Engine Optimization, Answer Engine Optimization, performance, and running a website that lasts — plus BackOffice Bits, the quick tips and mini fixes that keep your site from slowly descending into digital chaos.
Surfaces our work more for you across Google Search and AI answers.
BackOffice Bits
Where the useful stuff lives: quick tips, mini fixes, and bite-sized insights to help keep your site from slowly descending into digital chaos.
Your 404 Page Doesn't Have to Be Useless
Someone followed a dead link to your site and hit a blank error page. Give lost visitors somewhere to go, and stop making new dead ends while you're at it.
Your About Page Is Not Your Autobiography
Your About page is about you, but it isn't for you. How to give your story a job, a delete test for personal details, and a six-line template that works.
The Most Wasted Page on Your Website: The Thank-You Page
Someone just filled out your form. Don't reward them with a dead-end page that says Thanks! and absolutely nothing else.
Your Homepage Hero Section: Make It Obvious, Not Mysterious
Your homepage hero section has seconds to make your business clear. Headline, support line, one CTA, supporting visual — and the mistake to avoid.
The Top 10
The essential reads, ranked. Start here if you only have time for the ones that matter most.